North Carolina was never a swing state until Barack Obama won it in 2008. Suddenly, millions of dollars are flowing into Wisconsin. Wisconsin was seeing no advertising until Mitt Romney added Paul Ryan to the ticket, congressman from Wisconsin. So Pennsylvania, in 2008, was one of the biggest markets in the country for ad spending. SHAPIRO: It is, but what's strange that the local broadcasters, as much as they try to plan in two-year intervals - so in the off years, they're not going to buy a new satellite truck - they'll do it during election year - the map is unpredictable. This year, as you said, in Colorado Springs, at least spending has tripled.ĬONAN: And, of course, one interesting part of your series is that this is a bonanza for the local broadcasters. And at the last minute, a national campaign swooped in and paid $7,000. There was one advertiser who told me a story about 2008 when a TV spot that typically would've gone for $300 to $500, the station was asking $1,500 for the spot. I talked to local advertisers who were basically crowded out, and they were going to print or Internet or billboard advertising instead, and then I. I've got so many parking spots, it's a race to see who gets them.ĬONAN: So this means that if you want an ad on the local news or an ad on cable TV or anywhere, in fact, there is not an infinite number of spaces available. This is classic economics, right? Supply and demand theory. MISSY EVENSON: The thing about a television station, it's finite supply. I'm just - sorry the - sales director at the ABC affiliate in Denver. And you talked to, on your visit, to Missy Evanson as the.ĬONAN: Evenson. And so you see just an explosion in advertising prices and an explosion in advertising in places you didn't use to see it, like on cable TV.ĬONAN: Mm-hmm. That's the thing, is that this year, you have the campaigns in the outside groups with more money than they've ever had before, squeezing that money into a smaller pool of swing states at play. SHAPIRO: They've got money, and they've got to spend it. And so you have this flood of advertising there even by the Obama campaign, which knows it can't win Colorado Springs but hopes it may lose by a little smaller of a margin.ĬONAN: And they've got money, and they got to spend it. It's much cheaper to advertise in a place like Colorado Springs than it is in a place like Denver. But he may or may not win the state of Colorado based on how large a margin he carries Colorado Springs by. Not a swing county, it's a place where everybody expects Mitt Romney to win. President Obama lost this county to John McCain by 19 points in 2008. Colorado Springs, it's a strange place for this because Republicans outnumber Democrats 2-to-1. * The December issue of Catalyst Online features extensive coverage of the KC Star controversy including Bill Donohue’s From the President’s desk, “LOOKING FOR DIRT.SHAPIRO: Well, it's part of Colorado, which is an important swing state this year. November 29, 2011: “ KC STAR CAMPAIGN HITS BARS, BARBER SHOPS, ETC.”ĭecember 6, 2011: “ KC STAR’S ROGUE REPORTER”ĭecember 6, 2011: “ KC STAR CENSORS CRITICS”ĭecember 8, 2011: “ MORE LIES FROM KC STAR” November 28, 2011: “ KC STAR CAMPAIGN HITS CIVIC ASSOCIATIONS” November 23, 2011: “ KC STAR CAMPAIGN HITS LOCAL BUSINESSES” November 22, 2011: “ PRIESTS’ RIGHTS MERIT VIGOROUS DEFENSE” November 22, 2011: “ KC STAR CAMPAIGN HITS GOVERNMENT OFFICIALS” November 21, 2011: “ KC STAR CAMPAIGN HITS PUBLIC AND PRIVATE COLLEGES” November 18, 2011: “ NEW KC DIOCESE LAWSUIT REEKS” November 18, 2011: “ KC STAR CAMPAIGN HITS PUBLIC SCHOOLS” November 17, 2011: “ KC STAR CAMPAIGN HITS PRIVATE SCHOOLS” November 16, 2011: “ BISHOP FINN AGREES TO OVERSIGHT TERMS” November 16, 2011: “ KC STAR CAMPAIGN HITS NON-CATHOLICS” November 15, 2011: “ KC STAR CAMPAIGN HITS PROTESTANT CHURCHES” November 14, 2011: “ KC STAR CAMPAIGN HITS CATHOLIC SCHOOLS” November 11, 2011: “ KANSAS CITY STAR LIES AGAIN” November 11, 2011: “ KANSAS CITY CATHOLIC GROUPS SENT KC STAR AD” November 10, 2011: “ CATHOLIC LEAGUE ARRIVES IN KC, MISSOURI” November 9, 2011: “ KANSAS CITY, MISSOURI PRESS CONFERENCE” November 8, 2011: “ KC STAR OMITS STORY ON TOP EPISCOPAL BISHOP” November 7, 2011: “ KANSAS CITY STAR COVERS FOR SNAP” November 4, 2011: “ MEET THE CHURCH-SUING LAWYERS” November 3, 2011: “ KANSAS CITY STAR IS IMPLODING” November 3, 2011: “ KANSAS CITY STAR-SNAP ALLIANCE” November 2, 2011: “ KANSAS CITY STAR AND ANTI-CATHOLICISM” November 1, 2011: “ SUICIDE OF THE KANSAS CITY STAR” October 21, 2011:” BISHOP FINN DESERVES BETTER“ ALL PRESS RELEASES PERTAINING TO KANSAS CITY CAMPAIGN:
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